Microsoft and Xbox are "years ahead of anyone else out there", says veteran ARG designer

“Always-on” and “always-connected” represent new opportunities for storytellers.

Veteran Alternate Reality Game creator Elan Lee – the man behind such viral hits as Halo 2’s I Love Bees ARG and The Beast for Steven Spielberg’s film A.I. – has spoken at some length about how storytellers might make use of connected platforms like Xbox 360 and Xbox One.

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