ASTRO.ID C2 | Behind the Scenes of Content and Design – ASTRO Gaming Blog

Have you picked up your new ASTRO.ID Collection 2 A40 TR Headset yet? If not, what are you waiting for?

Earlier this month, we brought you the next wave of fully customizable headsets part of a new ASTRO.ID drop. Everything is yours to personalize, from the exterior speaker tags to the headset that pulls everything together.

It’s incredibly simple. Check out our selection of the brightest, most stunning hues we’ve had yet and choose the colors you want for your frame, cushions, headband, cable/mic, and your tags. The end result? Your very own version of the headset you use every day.

We made a video to showcase the new drop, and it was a crazy, colorful whirlwind. Now we’re back with a sneak peek behind the curtain. How did we get it all together? What’s our philosophy behind the new collection? So glad you asked.

We take you behind the scenes in terms of both the content and design that went into making this campaign and this new drop happen.

“Customization has been part of the ASTRO story from the very beginning,” says Aron Drayer, Head of Marketing. “We know that gamers want to stand out and be unique. ASTRO.ID just takes that to the ultimate degree. There’s like a million possible combinations here.”

If you’re curious about seeing everything come together, jump into this very revealing look at how we work our ASTRO magic and make some particularly awesome videos, products, and gaming excellence. Check out the video above.