Why Steam Trading Cards Should Embarrass Microsoft and Sony

Steam’s recently introduced trading card system might just be the most brilliant consumer loyalty program ever devised within the video game industry.

Hyperbole? Maybe. But Steam trading cards are the real deal. Even if you’re a gamer that hates microtransactions, Valve’s innovative card marketplace might just change your mind now that you’re the one raking in the cash.

Let’s run this down:

When you play trading card-enabled games on Steam, that game’s cards will randomly “drop,” automatically adding them to your Steam inventory. The number of free drops you can get just by playing is equal to half of that game’s total number of cards. So if a game has 10 cards, you’ll get 5 free card drops.

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