Xbox One U-turns haven’t hurt us, insists Microsoft – “we are genuinely in an enviable position”

“We remain true to our vision that we want to be wherever our consumers want us to be.”.

Those high profile Xbox One policy reversals? Nothing to lose sleep over, according to Xbox Europe vice-president Chris Lewis. Speaking to MCV in a new interview, Lewis has insisted that the next generation Xbox console’s commercial momentum remains strong despite the abandoning of Microsoft’s original digital strategy, which would have obliged users to sign in every 24 hours in order to ascertain game ownership.

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