Many Call of Duty players “aren’t hardcore gamers, or even gamers”, says Infinity Ward
“It’s kind of a weird, ironic thing to say,” muses Mark Rubin.
Every year, Activision releases another Call of Duty game, and every year, comments threads and forums overflow with contempt for that game, and every year, that game somehow manages to sell tens of millions of copies regardless. How to explain this phenomenon? Infinity Ward’s executive producer Mark Rubin suspects it has something to do with the huge proportion of consumers for whom Call of Duty simply is gaming, the one and only title they feel obliged to play.