How to punch above your weight as an Xbox One indie
Press Play’s Lasse Middelbo Outzen on building a rep and keeping your soul intact.
As you’ve hopefully read elsewhere on the site, Copenhagan-based Press Play is flying the flag for the idea that you can sell out to Microsoft without flushing your artistic priorities down the toilet. The publisher acquired it in 2012 and is ostensibly taking a “light touch” approach to the acquisition, offering Press Play resources rather than direction.