Creative Assembly “shocked” by negative reactions to Alien: Isolation
“People came away with stories that were so alien to what the game was about.”.
I wouldn’t like to be the person in charge of Alien Isolation’s marketing. Not because Alien Isolation looks less than brilliant at present, but because there’s so much bad blood to dispel after Alien: Colonial Marines, and so much intricacy to explain without ruining the new game’s mystique. “Don’t show, don’t tell” is, after all, one of the horror genre’s most basic rules of thumb.