£399.99 Xbox One available at online retailer
Pick it up for £30 off without a game, today only.
You can now pick up a standard edition Xbox One in the UK for £399.99, but you may wish to exercise caution – the retailer in question is Simply Games, via Play.com, which provoked outrage last November by obliging those who’d pre-ordered the PS4 to upgrade to a more expensive bundle.