How EA avoided being voted Worst Company in America three years running
Former executives and EA staffers on learning from the backlash.
Electronic Arts’s PR team had a rough-and-tumble start to 2014, in large part due to upset about Battlefield 4’s technical problems. But the corporation has been spared, at least, the distinction of becoming the first organisation ever to win Consumerist.com’s influential Worst Company in America poll for three years running. Channelling anger over in-game micro-transactions, EA beat out the Bank of America in 2012 to claim the trophy; it repeated the trick the following year with an even larger share of the vote, allegedly thanks to a string of lacklustre sequels, poor post-launch support and overpricing.